Growth and marketing architecture for consumer companies
Background
I’ve spent nearly two decades leading marketing and growth in high-growth consumer and subscription businesses, including leadership roles at Strava and The Athletic.
I’ve guided teams through pivots, restructuring, 0-to-1 builds, pricing changes, and post-acquisition integration.
Now, I help companies with early traction define growth models that scale, aligning positioning, channels, and revenue logic before teams and spend expand.
Where I Can Help
I work with a small number of founder-led companies with early traction who are thinking about how to develop their growth and marketing infrastructure.
Part-time senior leadership to help make key growth and marketing decisions stick, without a full-time hire.
Clarify positioning, audience, channels, economics, and retention so growth can scale deliberately.